An Imagined Reality uses Google Analytics to track useful information from visitors. No personally identifying data is tracked, just stuff like which pages were viewed, how long they took to load and much more. We also track general demographic information about our users and their interests.
The data we track helps us improve the website by observing how visitors interact and identifying which areas are unsatisfying. In the end it all comes down to creating a better experience for you, the user.
We understand, Google has created an easy to use add-on for your browser which prevents your data from being tracked. Check it out here: Google Analytics Opt-out Browser Add-on .